Smog City-based tee makers Blood is the New Black have long paid the right sort of attention to detail when it came to their designs and whose art they inked and their latest collaboration with Demonbabies is no different. The work of one master of horror, Jesus Rivera, the holiday ’11 line drops, fittingly, on Halloween day. The entire line features work from more than 30 artists.  Watch the vintage-inspired video lookbook, complete with nudity, graveyard romps, cloaked figures and virgin sacrifice below. View the traditional lookbook here.

Come Halloween, after you’re all boozed up on candy, I suggest you log on and buy something and keep the demons away.


The 5-minute short film, directed by Demonbabies (Jesus Rivera) takes inspiration from Jean Rollin films of the 70’s. The occult tinged film follows two young women as they take a journey to the dark side with the help of an enigmatic man they meet at the cemetery. After a psychedelic freak-out induced by a mysterious potion, the characters find themselves under the spell of a beautiful Witch – all the while wearing over 30 new designs from the Blood is the New Black holiday collection. According to Demonbabies “inspiration for the film came from all over the place. I wanted to make a mix of something pretty, something psychedelic, something funny and something creepy.” The film’s brightly colored psychedelic scenes, 70’s era campy horror, and satanic virgin sacrifices somehow seem the perfect vehicle for Blood is the New Black tees, a company always known for pushing boundaries with its arsenal of artist designed tees.

Nocte Virginis – Blood is the New Black Holiday Collection 2011 from Blood is the New Black on Vimeo.