Well this is cool. Coming from the minds of IAMSOUND, MOCA and Smashbox, Play Moca is a collaborative multimedia series that features art, music and performance. Curated by the IAMSOUND imprint and their new signees’ IO Echo, the first of the three events kicks off tonight at the museum’s Geffen Contemporary location in downtown Los Angeles. Expect photos from tonight’s event soon.

For fans of the record label, three sluggers from their starting lineup- Salem, Lord Huron and the aforementioned IO Echo- will all perform over the series. For the syrupy cawlers Salem, this marks their first LA show in quite some time. Other artists scheduled to perform include Zola Jesus, Active Child and Cults. DJ duties will also be appropriately headline-able: Ariel Pink, HEALTH and Victoria from Taken By Trees. Snag music from those involved below.

Being that it’s at an art gallery, there will of course be some of that too- Drew Barrymore, L.A. Dance Project / Benjamin Millepied and Rodarte and video producer/director Emmett Malloy are all involved.

Salem- “Better off Alone” (MP3)

Zola Jesus- “Vessel” (MP3)

Ariel Pink- “Only in Dreams” (Click through to D/L)

IO Echo- “When the Lilies Die” (MP3)

Crystal Castles – “Suffocation” (HEALTH Remix) (MP3) 

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Event Rundown (all events free with tickets)

Friday, July 27
The Geffen Contemporary at MOCA
6–10pm
Performances by Salem and IO ECHO
Artist: Drew Barrymore
DJ: Health

Friday, August 17
The Geffen Contemporary at MOCA
6–10pm
Performances by Zola Jesus and Active Child
Artist: L.A. Dance Project / Benjamin Millepied and Rodarte
DJ: Ariel Pink

Friday, August 24
The Geffen Contemporary at MOCA
6–10pm
Performances by Cults and Lord Huron
Artist: Emmett Malloy
DJ: Victoria Bergsman (Taken By Trees)